Jewelry product photo audit
Answer ten yes/no questions about your listing photos and get a weighted score out of 100 — plus a prioritized fix list ordered by conversion impact. It takes 60 seconds and reflects the same standards Amazon, Etsy, and wholesale buyers apply.
1.Are your main images at least 2000px on the longest side?
2.Is your main image on a pure white background (RGB 255)?
3.Is the piece tack-sharp at 100% zoom (stones, prongs, engraving)?
4.Do you show at least 4 angles per piece (hero, top, side, macro)?
5.Do you have an on-model or on-hand shot for scale?
6.Do all products in your shop share a consistent background and style?
7.Do you include at least one styled lifestyle image per listing?
8.Are metals true-to-color (no yellow/blue cast on silver or gold)?
9.Does the product fill 70–85% of the main image frame?
10.Do your top listings include a short video or motion shot?
0/10 answered — finish the checklist to see your score.
The 10 factors, and why they're weighted
Not all photo problems cost the same. A soft macro is a lost zoom; a missing on-model shot is a return waiting to happen; a non-white main image on Amazon is a suppressed listing. The audit weights each factor by its measured impact: sharpness, resolution, background compliance, and scale shots carry the most points because they are the difference between a browse and a purchase. Fix from the top of your list down — the first two fixes typically recover more conversion than the last five combined.
After the audit
Scored under 65? Plan the missing shots with the shot list planner, verify marketplace compliance with the image checker, and compare what closing the gaps costs — studio vs AI — with the cost calculator. Photos are the single highest-leverage conversion asset a jewelry listing has.
Frequently asked questions
What makes a good jewelry product photo?
Four things dominate: sharpness at 100% zoom (buyers always zoom on jewelry), true-to-color metal (no yellow cast on silver), scale context via an on-model shot, and marketplace compliance (pure white main image at 2000px+). Styling matters, but these fundamentals decide whether the listing converts.
Why are my jewelry listings getting views but no sales?
Views-without-sales usually means the thumbnail wins the click but the photo stack loses the inspection: missing angles, no scale reference, soft zoom detail, or inconsistent quality across images. Run the audit — the weighted score pinpoints which gap is costing you.
How is the photo score calculated?
Ten weighted factors totaling 100 points, weighted by conversion impact: sharpness, resolution, white-background compliance, and on-model scale shots carry 12 points each; consistency, lifestyle context, frame fill, and video carry 8–10. The weights reflect marketplace requirements and the conversion research in our guides.
Can AI really fix these photo problems?
Most of them, yes. AI jewelry photography generates compliant white backgrounds, consistent catalog styling, additional angles, on-model shots, and true metal color from a single phone photo — the exact failure points this audit measures.
More free jewelry tools
- Jewelry Pricing CalculatorMaterials + labor + overhead → wholesale and retail prices with a jewelry-industry margin check.
- Markup & Wholesale CalculatorCompare profit per piece across your own site, Etsy, Etsy + Offsite Ads, craft fairs, and wholesale.
- Break-Even CalculatorHow many pieces you need to sell each month to cover your fixed costs — and the two levers that lower it.
- Etsy Fee CalculatorExact Etsy fees on a jewelry sale — listing, transaction, processing, Offsite Ads — and true profit per piece.
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